MINERVA BC NEWMAN
CEBU CITY – The Philippine Retailers Association (PRA)-Cebu Chapter is organizing an industry-wide virtual “Great Cebu Sale 2020” from September 15 to October 31, 2020 bringing into the virtual world Cebu’s top brands in the hospitality, wellness, travel, automotive, fashion, hardware, electronics, and food industries.
PRA Cebu Chapter President Chester Lim said that this activity aims to stimulate Cebu businesses to bring back consumer confidence after a long period of lockdown since mid-March to June which crippled businesses and rendered thousands of jobless individuals.
“It’s about time that Cebu needs to get back to business. We need to start building up business and consumer confidence through a movement of consumption and hopefully creates favorable conditions for businesses to go online during the COVID-19 pandemic,” Lim said.
He went on that the Great Cebu Sale is the first virtual shopping event that will be conducted collectively by the PRA Cebu Chapter along with the different businesses, organizations and chambers in Cebu. It is a great opportunity for Cebu businesses to promote their product and services via e-commerce.
According to Lim that this is also a good time to purchase anything from a discounted room accommodation to the best deal in work and study from home gadgets or simply enjoy a visit in your favorite family destination.
Participating in the sale are wellness facilities like Maayo, LH Prime Medical Clinic, restaurants like Cafe Laguna, House of Lechon, Lantaw, Top of Cebu, 10 Dove Street, such tourism and amusement brands like Island Souvenirs and Anjo World Theme Park, hardware establishments like Belmont Hardware Depot and Cebu Bionic Builders, automotive companies such as JMC Vehicles and Deco Sales, Loalde and ATE Clothier for fashion.
Gaisano Main, Fresco, D+B Wines, Prosel Pharma, Aerophone, Remplex Productions, Twinbee, and Third Team Media are other businesses that signed up for the activity. Delivery partners for the event include Foodpanda, Maxim, Mober, Lalamove, Grab.
Cebuanos will surely get the best deal for their peso since all businesses have to submit their applications to DTI the public can be assured of legitimate and fair business dealings, Lim added.
Sale expected are up to 50 percent off in products and services from hotels like Seda Ayala Center and Seda Central Bloc, Golden Prince Hotel and Suites, Bai Hotel, Marco Polo Plaza Cebu, Movenpick Hotel, Cebu Grand Hotel, Citadines Cebu City, and Mezzo Hotel.
Lim said that the event was inspired by the great Singapore sale, highlighting exceptional deals, promos, and packages of participating brands throughout the sale period. “It will also highlight how Cebu businesses have gone digital and online in their sale of products and services,” he added.
The Great Cebu Sale 2020 is organized in collaboration with the Resort & Restaurant Association of Cebu, Inc. (HRRACI); Cebu Chamber of Commerce and Industry (CCCI). Mandaue Chamber of Commerce and Industry (MCCI), Cebu Filipino Chinese Chamber of Commerce (CFCCC); Hardware Consolidated, Inc. (HCI); Cebu Alliance of Tour Operation Specialists, Inc. (CATOS); Cebu Business Club (CBC) and the Mactan Export Processing Zone Chamber of Exporters and Manufacturers (MEPZCEM).
Those who want to join must be members in good standing with these organizations. Those who are not yet members can join the groups to be able to take part in The Great Cebu Sale 2020.
Businesses in Cebu that wish to join can still sign up for the activity until August 31, 2020. Participants become part of sustained promotion activities for The Great Cebu Sale 2020.
