Heritage brand Levi’s reopens its store at SM Seaside, Cebu City, following a major renovation that aims to bring an exciting new shopping experience to denim loving Cebuanos. The revamped branch follows Levi’s Next-Gen store concept, which embraces a more contemporary design with a brighter, more inviting atmosphere.
The new Levi’s SM Seaside is now bigger. This expansion allows it to accommodate a comprehensive assortment of merchandise, catering to both loyal Levi’s fans and the younger generation of denim lovers. A welcoming entrance guides customers into a space filled with upgraded digital features designed to make it easier for customers to explore the latest collections and timeless favorites from the brand, from the iconic 501 line to more trend-forward designs.
Renovating the Levi’s store at SM Seaside is part of the brand’s ongoing commitment to bringing the premium shopping experiences to its customers across the globe. Customer experience and comfort are enhanced, thanks to the addition of the Style Lounge, new and improved fitting rooms, and personalized shopping advice from in-store Levi’s experts.
As part of its expansion strategy, SM is planning to open three more Levi’s stores this year in key areas across the Philippines. This move aims to bring Levi’s closer to its fans, offering more convenient access to the brand’s renowned denim products.
Jeffrey Lo, Senior Vice President of SM Retail/Signature Lines Inc., says, “We are committed to ensuring that all Levi’s stores in SM Supermalls are up-to-date with the latest global concepts but also tailored to meet the needs of our customers. Our goal is to provide customers with a space where they can experience the brand’s rich heritage while exploring the product range and expressing their own personal style.”
Shoppers can now visit the newly renovated Levi’s store at SM Seaside Cebu City, located at the Upper Ground Level, City Wing.
