The Cebu Chamber of Commerce and Industry (CCCI) launched the “Invest Cebu. Prosper in Paradise” brand during the General Membership Meeting held at Bai Hotel in Mandaue City on Tuesday, August 27, 2024.
Attended by over 200 representatives from various member companies, business leaders, partners from consular corps, line agencies, NGOs and the media, the Invest Cebu brand launch marked a significant step toward the positioning of Cebu as a premier destination in the Asia Pacific for both local and international investors.
“Invest Cebu. Prosper in Paradise” aims to capitalize on Cebu’s unique strengths, including its strategic location, robust infrastructure, skilled workforce, and vibrant culture, to attract investors and boost economic activity in the region, said CCCI President Jay Yuvallos.
“The vision of the Chamber is to be the engine of Cebu’s business growth towards global competitiveness,” Yuvallos said. The goal, he said, is to develop world-class enterprises, a world-class businesses and world-class people.
“That is our vision. We would like to see our enterprises become globally competitive and world-class,” Yuvallos said.
Through the branding initiative, CCCI seeks to showcase Cebu as an ideal location for investments in various sectors, from technology and manufacturing to tourism and
In conjunction with the launch of “Invest Cebu,” the event also introduced a suite of new tools designed to strengthen the chamber’s engagement with its members and the broader business community.
The CCCI unveiled a new membership card that provides exclusive benefits, a mobile app to facilitate access to chamber services and updates, and the “Chamber Time is Cebu on Time” initiative to improve communication and coordination among members.
These initiatives reflect the CCCI’s commitment to innovation and growth, reinforcing its role as a catalyst for economic development in Cebu.
Cebu Landmasters Inc. Chairman and Chief Executive Officer Jose Soberano III, the guest speaker during the event, discussed the company’s environmental, social, and governance strategy.
Engr. Albert Uy, Philippine Chamber of Commerce and Industry regional governor for Central Visayas, inducted new members as new additions to the CCCI Family while PCCI area Vice President Ms. Melanie Ng inducted the board of trustees of the CCCI-Bogo City Chapter. On the other hand, the chamber also recognized members who have been members in the last five (5) and ten (10) years.
With its recent trade and business mission attending the Hong Kong Food Expo Pro 2024 held at the Hong Kong Convention and Exhibition Centre in Wanchai, Hong Kong on August 14 to 17, Business Development Vice President Bernard Vonn Sia, Assistant Vice President and Head of Delegation AVP Bernard Chioson explained that the Hong Kong Trade and Development Council (HKTDC) came and invited the Chamber. “We brought 44 members with us, representing 34 companies. We met new suppliers, new people and our HKGCC counterparts and most importantly learn new insights, perspectives as well as technological advances”, he said.
The delegation also urged HK entrepreneurs to invest in Cebu City, Chioson said. “Hopefully, within this year, we can set something up, like a memorandum of agreement.”
This visit marks another step forward in fostering stronger business and trade relations between Cebu and Hong Kong.
The expo featured food and beverage products, food packaging, labeling and logistic services, food processing products, machinery and related services, food science and technology, and Halal food and beverage products.
