In celebration of International Coffee Month this October, Starbucks Philippines honors the artistry of coffee with initiatives designed to elevate the customer experience – crafting a personalized coffee journey that’s uniquely theirs.
“As we celebrate International Coffee Month, we invite our customers to immerse themselves in an enhanced coffee experience—both in our stores and online,” says Noey Lopez, President of Starbucks Philippines.
Introducing Starbucks Milano Duetto: A Celebration of Milanese Coffee Heritage
Crafted by master roasters at the esteemed Milano Roastery, Starbucks Milano Luna and Starbucks Milano Sole is a unique pairing of two contrasting cups that embody the duality of tradition and innovation. Inspired by the rich coffee culture, art, and design of Milan, these new offerings showcase the same blend interpreted through two distinct roasts: light and dark.
Kent Dela Cruz, 2024 Starbucks Philippines Barista Champion
Adrian Santos, 2023 Starbucks Philippines Latte Art Champion
Starbucks Milano Sole features notes of creamy vanilla custard and sweet pomegranate, while Starbucks Milano Luna celebrates the heritage of Starbucks’ coffee roasting, highlighting bold notes of dark chocolate truffle and roasted black walnut.
Starbucks Reserve™: A premium coffee experience
Starbucks Reserve™ embodies the brand’s dedication to exceptional coffee. Each small-batch coffee from around the world is roasted with distinct care, transformed into an art form through innovative brewing techniques.
In the Philippines, 19 Starbucks Reserve stores offer exclusive beverages, such as Shakerato Bianco, Cold Brew Malt, and Classic Affogato, which reimagine classic coffee traditions. Starbucks Reserve features unique store designs that reflect local communities, making each visit a distinct coffee experience.
2024 Regional Barista Championship and Coffee LIVE
L-R: Kent Dela Cruz, 2024 Starbucks Philippines Barista Champion, Jamie Silva, senior manager of Marketing, DCE & Loyalty, Starbucks Philippines, Adrian Santos, 2023 Starbucks Philippines Latte Art Champion
Now in its 8th year, the Asia Pacific Regional Barista Championships has been a platform for showcasing the unwavering passion and expertise in coffee of partners (baristas). The 2022 event, held in Hong Kong last June, drew 14 top contenders from across the region. This annual competition not only celebrates the exceptional talent of partners but also enables them to refine their craft and deliver an unparalleled Starbucks Experience to customers worldwide.
Starbucks will host a Facebook & Instagram Live event that will take viewers on a virtual coffee tasting in two Starbucks Reserve™ stores, Starbucks Reserve™ Ayala Malls Central Bloc Cebu today, and Starbucks Reserve™ Arya Residences in Bonifacio Global City on October 10. The event features a coffee tasting with Kent Dela Cruz, Starbucks Philippines’ 2024 Regional Barista Championship Representative, and stunning latte art demonstrations by Adrian Santos, Starbucks Philippines’ 2023 Latte Art Champion.
“By harnessing the power of coffee, we aim to bring people together and spark meaningful connections over every cup, elevating the coffee experience for all.”
For more information on Starbucks Philippines’ initiatives, visit starbucks.ph/stories and follow Starbucks Philippines on their social media pages: Facebook, X (formerly Twitter), Instagram, and TikTok.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 32,000 stores around the globe, the Company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or www.starbucks.com.
