Engr. Leonora Salvane, founder and chair of GT Cosmetics Manufacturing, Inc., was honored as one of the Inspiring Filipina Entrepreneur Award recipients at the Go Negosyo Women Summit on March 15 at Ayala Malls Manila Bay in Parañaque City.
The annual award honors outstanding Filipina entrepreneurs for their leadership across various industries and contribution to economic growth and job creation. Recipients of the Inspiring Filipina Entrepreneur Award demonstrate passion, positivity, inspiration, resilience, and determination in building innovative and sustainable businesses that have been operational for at least two years.
For Salvane, success has never been about quick wins—it has been a journey of faith, perseverance, and purpose. What started as a home-based business driven by her desire to provide for her family has blossomed into a nationally recognized skincare brand. Now, as an Inspiring Filipina Entrepreneur awardee, Salvane inspires aspiring entrepreneurs, particularly women who dream of making their mark in business.
“Receiving the Go Negosyo award is an incredible honor and a humbling milestone in my journey as a Filipina entrepreneur,” Salvane shares. “It represents the fruits of perseverance, faith, and the vision that built GT Cosmetics.”
(L-R) GT Cosmetics Executives: Mr. Rogelio Salvane Jr., CEO; Engr. Leonora Salvane, Chairman and Ms. Jellie Marie Villamor RPh, COO
“This award is a testament to overcoming challenges as a homegrown business in the competitive beauty industry, all while staying true to my mission of creating high-quality, natural products that inspire trust and uplift others” she adds.
She notes that this recognition celebrates the resilience and creativity the company embodies, and motivates her to continue empowering others. “It is a reminder that with faith and determination, success is possible despite obstacles,” Salvane emphasizes.
Empowering Women Through Business and Beauty
GT Cosmetics is more than just a skincare brand; it is a platform for empowerment. Salvane has always been passionate about uplifting women, whether as consumers, employees, or business partners.
“Our products are designed to help women feel confident in their own skin. More than that, we provide opportunities for women to gain financial independence,” she explains. “Through our distribution network, we encourage women to become entrepreneurs themselves, giving them the means to build their businesses.”
By prioritizing accessibility and quality, GT Cosmetics has made self-care attainable for Filipinas from all walks of life, reinforcing the belief that beauty and confidence should not be limited to those with premium budgets.
Lessons for Aspiring Filipina Entrepreneurs
As a successful entrepreneur, Salvane understands the challenges of starting a business—especially as a woman in a competitive industry. Her advice to aspiring female entrepreneurs is simple yet powerful:
“Believe in your vision and take that courageous first step,” she says. “Stay true to your values, and never underestimate the power of determination and faith in your journey.”
First Lady Liza Araneta Marcos, together with Department of Trade and Industry Secretary Cristina Roque and Go Negosyo founder Joey Concepcion III, leads the awarding of the recipients of Go Negosyo’s Inspiring Filipina Entrepreneur awards held on March 15 at Ayala Malls, Manila Bay in Parañaque City. Photo shows the 15 Inspiring Filipina Entrepreneur Award winners, including GT Cosmetics Chair Leonora Salvane.
She also highlights the importance of understanding one’s market, maintaining product quality, and building trust of customers. In today’s business landscape, she stresses the value of partnerships and collaborations.
“If you’re developing a product, consider working with a reliable toll manufacturer like ours. It can help bring your ideas to life efficiently and effectively,” she adds.
Above all, Salvane reminds women that challenges will always be part of the journey—but they should never be deterrents. “Challenges don’t define you. How you respond to them does.”
The Future of GT Cosmetics: Growth and Innovation
As GT Cosmetics expands, Salvane remains committed to innovation and customer satisfaction. Exciting new products are in the development stage, staying true to the brand’s commitment to natural skincare solutions. The company is also strengthening its partnerships with local entrepreneurs, furthering its goal of empowering Filipinos through business opportunities.
Beyond the local market, expansion is on the horizon. “We are working on making GT Cosmetics more accessible, not just in the Philippines but beyond,” Salvane reveals.
A Legacy of Empowerment and Authenticity
When asked about the legacy she hopes to leave behind, Salvane envisions GT Cosmetics as more than just a beauty brand. “I want GT Cosmetics to be remembered as a trusted pioneer that championed natural skincare solutions and empowered Filipino entrepreneurs,” she shares. “I want to inspire future generations to dream big, work with faith and purpose, and create meaningful change.”
By offering high-quality, affordable products, and creating opportunities for others to grow, GT Cosmetics aims to inspire future generations to dream big, work with faith and purpose, and create meaningful change.
Her journey proves that success is not just about building a profitable business but also about creating a lasting impact. Salvane, through GT Cosmetics, has redefined what it means to be a Filipina entrepreneur—one who leads with heart, purpose, and an unwavering belief in the power of faith and hard work.
GT Cosmetics’ legacy will be one of resilience, innovation, and a deep commitment to enhancing lives while celebrating our Filipino roots. As GT Cosmetics continues to grow, so does its influence—not just in the beauty industry, but in the lives of Filipinas who dare to dream and make those dreams a reality.
