Cebu City, Philippines – The countdown is on! EastWest officially launched the much-anticipated EastWest Dream Run during a press conference in Cebu on March 19, 2025. As part of its 30th Anniversary celebrations, EastWest is making fitness, community spirit, and big dreams more accessible than ever—inviting every runner, fitness enthusiast, and dreamer to be part of this milestone event.
Bringing the Dream Run to Cebu & Davao
The EastWest Dream Run is making waves in Cebu, Davao, and Manila—three of the most passionate running communities in the country. With an inspiring theme of chasing dreams and breaking limits, this event features an exciting and inclusive lineup of race categories—from a 1K dog run for fur parents and their four-legged companions to the highly anticipated 30K endurance challenge, perfect for those ready to test their limits.
EastWest’s Mary Anne Bundalian, VP and Head of Brand Activations and Corporate Communications, leads the charge, briefing Cebu’s media and running community about what’s in store for EastWest Dream Run 2025.
“We wanted the EastWest Dream Run to be something that every Filipino, no matter where they are, can be part of,” said Martin Reyes, EastWest’s Head of Marketing. “That’s why we’re bringing it to key cities like Cebu and Davao, where the running culture is strong. We can’t wait to see thousands of runners cross that finish line.”
A Race for Every Runner
The EastWest Dream Run 2025 is for everyone—casual joggers, seasoned competitors chasing a personal best, or those looking to create lasting memories with family, friends, or their beloved dogs. With distances ranging from 1K to the ultimate 30K challenge, there’s a race for every level of endurance and ambition.
Among the most anticipated features is the 1K Dog Run, where runners can share the excitement with their four-legged companions, making for a lively and family-friendly experience. The energy of bounding paws and eager strides turns this race into a joyful celebration of movement and companionship.
EastWest’s Es Vidaurreta, Lead for Brand Activations, took the stage alongside Coach Rio to share how the EastWest Dream Run 2025 is more than just a race—it’s a movement.
For those seeking the ultimate endurance test, the 30K pushes both physical and mental limits, rewarding strategy, resilience, and sheer willpower. This distance demands not only stamina but also the grit to keep moving when every muscle begs to stop, making the finish line a true mark of perseverance.
Legendary race organizer Coach Rio de la Cruz, the force behind some of the country’s most celebrated runs, is bringing his expertise to ensure a world-class race experience. “Running isn’t only about reaching the finish line—it’s about testing your limits, discovering your rhythm, and embracing the entire journey,” said Coach Rio. “It’s exciting to see EastWest bring this experience to more cities, giving more Filipinos the opportunity to set their goals and achieve them.”
EastWest, Coach Rio, and the Dream Run Team Unite in Cebu
How to Register
Registration is now open via the official EastWest Dream Run website at www.eastwestbanker.com/dream-run2025.
Join the movement, make your steps count, and be part of the EastWest Dream Run.
About East West Banking Corporation:
East West Banking Corporation (EastWest) is a Filipino-owned universal bank committed to empowering its clients through world-class financial solutions. EastWest is a subsidiary of Filinvest Development Corporation (FDC), one of the country’s leading conglomerates with a diverse range of interests including real estate, banking, hospitality & tourism, infrastructure power generation, and sugar. It is not affiliated with any foreign financial institution which may bear the same name. For more information, visit www.eastwestbanker.com.
