The Adamson Junior Marketing Association (AdJMA) proudly presents its Environmental Program and Management event entitled YUGTO: A Pathway for Fostering a Greener and Resilient Community. Rooted in the theme “Nurturing Eco-friendly Grounds Through Women’s Initiative for a Sustainable Tomorrow,” this initiative is part of their annual event dedicated to addressing environmental concerns, promoting sustainability, and fostering awareness of the current state of the environment.
As YUGTO unfolds on March 21, 2025, coinciding with International Women’s Month, AdJMA seizes this opportunity to incorporate women’s empowerment into its theme and advocacies, highlighting women-led initiatives for environmental sustainability. The event happened from 2:00 pm to 6:00 pm at the Adamson University CS Garden and Walkway. This event has become a platform for passionate individuals who believe in the power of collective action for our environment. It also introduced the ECO-QUEEN pageant, where aspiring women embraced the challenge of sharing their environmental advocacies.
The search for Eco-Queen comprises three segments: the video advocacy, where contestants promote sustainable products aligned with the UN Sustainable Development Goals (SDGs); the Eco-Queen Doll activity, which showcases their creativity through eco-friendly designs using recycled materials; and the Q&A portion, where they articulate their advocacies and insights on sustainability. Beyond this initiative of emphasizing women-led advocacies, the event also includes a planting seminar as well as a planting workshop.
Before and during the main event, a plant donation drive was conducted to further reinforce the advocacy for a greener and more sustainable urban environment. A pre-event was held on March 19, where a plant donation drive took place within the offices of Adamson University. Meanwhile, during the main event, another plant donation drive was carried out at the CS Walkway, where plants cultivated from the plant workshop were distributed.
Together, hand in hand, the Adamson Junior Marketing Association (AdJMA) celebrates sustainability, the power of collective action, and the continued empowerment of women within the community. The journey toward a greener and brighter future is one we must all commit to—because it is the only way to ensure a future for generations to come.
Caption by Jem De Guzman
#YUGTO #GreenHERFuture #ENVItationForYou #ArribaInara #LabanAdJMA
