Cebu, Philippines – Spearheaded by the Cebu Chamber of Commerce and Industry (CCCI), the Cebu Business Month (CBM) 2025 continues its legacy as a key driver of Cebu’s journey towards global competitiveness. From its humble beginnings as “Cebu Business Day” in 1991 and evolving into “Cebu Business Week,” CBM was officially declared “Cebu Business Month” by former President Fidel V. Ramos in 1996 through Presidential Proclamation No. 748.
As it celebrates its 29th year, CBM 2025 proudly carries the theme Padayon Cebu, focusing on resilience, growth, and innovation across industries. This year, CBM will span three months, bringing together business leaders, entrepreneurs, and key stakeholders to foster collaboration, drive global competitiveness, and accelerate the success of small and medium-sized enterprises (SMEs) in an ever-evolving market.
While CBM has been a cornerstone project of the Cebu Chamber for over 29 years, its core values remain clear: to INSPIRE entrepreneurs, to PROMOTE collaboration and synergy, and to catalyze sustainable GROWth by providing a platform for innovation, networking, and knowledge-sharing, with a focus on key sectors such as tourism, entrepreneurship, digital transformation, and creativity & innovation to support Cebu’s economic development.
Key Events of CBM 2025:
Opening Salvo (May 30, 2025, 5:00 PM – 9:00 PM, Ayala Center Cebu)
A grand celebration that officially kick off a month-long event highlighting Cebu’s vibrant business landscape, fostering innovation, and promoting economic growth.
Good Design, Good Business Summit (June 5, 2025, Oakridge Studio, Oakridge Business Park)
This event integrates multiple disciplines and sectors to explore and showcase how effective design and strategic planning can drive improved business outcomes.
This year’s thrust will focus on the live and work environments where it will tackle insight, different approaches to provide a good value proposition not only in physical design as well as in strategy in business, branding and operations.
Technology & Innovation Forum (June 20, 2025, Marco Polo Plaza)
To foster innovation, collaboration, and digital transformation by convening industry experts, technologists, and aspiring innovators to explore cutting-edge technologies, develop innovative solutions, and address real-world challenges through a dedicated day of collaborative problem-solving.
Tourism Forum & Experiential Tour (June 26, 2025, from SM Seaside SkyHall to Mactan Newtown Beach)
This forum aims to elevate Cebu’s standing as a premier MICE destination by highlighting its tourism value chain and uniting industry leaders to explore innovative strategies for attracting international events, enhancing visitor experiences, and maximizing economic benefits.
Setting this forum apart from previous years, an exclusive “Hard Hat Tour” will follow in the afternoon, offering an interactive and experiential showcase of Cebu’s emerging MICE facilities, key tourist destinations ideal for event attendees, and the renowned warm hospitality of the Cebuano people.
Business Investment Forum (July 9 (Wed) I 12PM – 5PM I Fili Hotel – NUSTAR Resort Cebu)
Reinforcing the “Invest in Cebu, Prosper in Paradise” brand, the forum aims to promote Cebu as a premier investment destination, reinforcing its potential for economic growth and attracting new investments. The event will empower local businesses, foster economic resilience, and encourage sustainable growth by exploring emerging opportunities across Cebu’s booming sectors.
MSMEs Educational Tour (July 11 (Fri) I 7AM – 5PM I Cebu’s Captains of Industry Players Site)
The tour through a site-visits aims to expose MSMEs to industry best practices, innovative strategies, and operational efficiencies. By learning from successful corporations, MSMEs can enhance their competitiveness, improve productivity, and ultimately contribute to the economic growth of Cebu.
“Cebu in a Bite” Food Festival (July 17-19, 2025, Plaza Independencia & Fort San Pedro)
A food festival showcasing the vibrant street food scene of Cebu. This event offers a unique opportunity to savor a diverse range of local flavors, from traditional favorites to innovative fusion dishes, we aim to honor Cebu’s rich culinary heritage, while supporting Cebu’s local food vendors recognized as MSMEs, and experience the captivating blend of old-world charm and modern innovation that defines Cebu’s culinary identity.
BAICON (July 17-19, 2025, Plaza Independencia & Fort San Pedro)
The Philippines’ biggest gathering of Creators and Influencers, driven to elevate the country’s Digital Entertainment Industry.
Hackathon (August 2025, Mactan-Cebu International Airport)
Bring together technologists, innovators, and problem-solvers to develop creative solutions that address key challenges faced by Cebu’s airport. This event will focus on improving operational efficiency, enhancing passenger experience, and fostering digital transformation within the airport ecosystem. Participants will collaborate to create innovative, practical solutions that can be implemented to support the airport’s growth and sustainability.
Creative Entertainment Business Forum (August 28-30, 2025, Fili Hotel – NUSTAR Resort Cebu)
A forum exploring the intersection of business and entertainment, aimed at fostering creativity and innovation within the entertainment industry.
Led by CBM 2025 Overall Chairman, CONSUL ANTON MARI PERDICES, this year’s CBM is powered by a dynamic team of industry leaders and dedicated volunteers who serve as champions and key movers behind each program and event:
CBM 2025 Vice Chairman
ANTHONY NOEL
VP-Corporate External Relations, Aboitiz Equity Ventures Inc.
Branding, Communications & Marketing
BRYAN YAP | Committee Chairman
CEO, Republiq Group of Companies
ROBBY ALUGAR
President, RMA News Agency Services OPC
Founder, Cebu Online News Press Corps
Networking, Partnerships & Resource Generation
RODRIGO GO TAÑEDA | Committee Chairman
President, Cebu Supergo Products Corporation
APRIL ANN SALMERO
General Manager, Business Office Support System
REGAN REX KING
General Manager, RDAK Transport Equipment, Inc.
LILU ALIÑO
Founder, Lilu Advertising and Marketing Solutions Inc.
Entrepreneurship
KENT DE LA CALZADA | Committee Chairman
Assistant VP and VisMin/Head Corporate Relationship Management – PLDT Enterprise
BRIGETTE GARCIA-ALEGRADO
SAVP for Corporate Planning, Vivant Corporation
GRETCHEN CHOA
VP, The Camden Trading Corporation
HAROLD VINCE Y. SEE
Subdivision and Housing Developers Association-Central Visayas President
Tourism
CLEOFE ALBISO | Committee Chairperson
Managing Director, Megaworld Hotels and Resorts
AVINASH MENON
Cluster General Manager, Megaworld Hotels & Resorts
JOSEF VICTOR “JOT” CHIONGBIAN
General Manager, Savoy Hotel Mactan
MICHELLE EVE DE GUZMAN
Marketing Director, Cebu Pacific Air
RICIA VINELLI MONTEJO
Head of Customer Experience, Aboitiz Infracapital Cebu Airport Corporation (ACAC)
BRIAN CONNELLY
Vice President of Operations And General Manager of JPark Island Resort and Waterpark
ALLEN ANDRE SUAREZ
Director, Vibo Group of Companies
Digital Transformation & Technology
BRYAN YAP | Committee Chairman
CEO, Republiq Group of Companies
JOSLYN CANON
External Relations Director, Qualfon Philippines, Inc.
APRIL ONG VANO
Head of Environmental, Social and Governance, Quest Ventures
RYAN TAN YU
COO & Co-Founder, Mata Technologies
CARLO CHEN-DELANTAR
Partner and Head of ESG and Circular Economy for Gobi Partners and the Gobi-Core Philippine Fund
Creativity & Innovation
ARCHT. BUCK RICHNOLD SIA | Committee Chairman
President, Intranet Trade International, Inc.
NIKO JAMES BASUBAS
CEO & Founder, Canbas Custom Furniture and Homes Accessories
ARCHT. JOSE DIEGO “JIGGY” CANIZARES, UAP, REB
Managing Partner/Business Development, CAD Company
Cebu In-A-Bite (Food Festival)
CARLO OLANO
Blogger, Kalami Cebu
Creative Entertainment
LAWRENCE PANGANIBAN
Executive Director, Cebu Creative Entertainment Council
Their shared vision reflects CBM 2025’s focused commitment to driving sustainable growth across key sectors.
CBM 2025 is made possible through the support of esteemed partners:
OMNIBUS PARTNERS: ABOITIZ POWER -Therma Visayas Inc., VECO, LH PARAGON GROUP/OAKRIDGE, PETNET, INC., SHANG PROPERTIES, INC., CEBU LANDMASTERS, INC. (CLI), CITY DI MARE, EASTWEST BANK, AYALA MALLS, CEBU PACIFIC, DUROS LAND PROPERTIES INC., EASTERN COMMUNICATIONS, SECURITY BANK CORP., and SM SEASIDE CITY CEBU
HOTEL PARTNERS: MARCO POLO PLAZA CEBU, FILI-NUSTAR RESORT, QUEST HOTEL, MEGAWORLD HOTELS & RESORTS, SAVOY HOTEL Mactan Newtown, and BELMONT HOTEL MACTAN
OFFICIAL MERCH PARTNER: UNISOL
SPECIFIC EVENT PARTNERS: CEBU CORDOVA LINK EXPRESSWAY CORP. (CCLEC), COCA-COLA EUROPACIFIC ABOITIZ, HUAWEI TECHNOLOGIES PHILS. INC., COMPUTRADE TECHNOLOGY PHILIPPINES, VIVANT CORPORATION, VST ECS PHILS. INC.
MEDIA PARTNERS: CEBU ONLINE NEWS PRESS CORPS, QUALFON, RMA NEWS, XELEQT TECHNOLOGY INNOVATIONS INC.
CCCI invites businesses, entrepreneurs, and stakeholders to join CBM 2025 and contribute to Cebu’s success by embracing growth, innovation, and collaboration. This year’s events offer a unique opportunity to elevate your business and connect with a wide network of industry leaders, innovators, and change-makers. Don’t miss out—be part of Cebu’s thriving future!
