The Cebu Chamber of Commerce and Industry (CCCI) is aiming to transform Cebu Business Month (CBM) into a premier business festival that attracts entrepreneurs, investors, and tourists from all corners of the Philippines and beyond. With the theme Padayon Cebu, CBM 2025 aims to create a unique blend of serious business networking and vibrant, local celebration.
CBM 2025 Chairperson Consul Anton Mari Perdices emphasized that the core of the initiative is about creating meaningful connections.
“First, we want people to network more,” Perdices explains during the CBM 2025 launching, “so businesses can collaborate and grow together.”
CBM 2025 Overall Chairman, Consul Anton Mari Perdices
Perdices also highlighted the value of continuous learning through forums and discussions on trends and innovations, all while ensuring that participants also enjoy the lighter side of Cebu’s culture — with some events culminating at the beach.
“This is about mixing business with fun. That’s why we end forums in the sand — because prospering and paradise equals fun,” Perdices added.
CCCI President Jay Yuvallos
Jay Yuvallos, a long-time supporter of CBM, echoed this vision with a call for province-wide participation. “If January is known for Cebu’s religious festivals, then June should be known for our business festival,” he said. “Imagine Daanbantayan, Oslob, Santander — all celebrating Cebu Business Month. That’s the dream. A united, province-wide celebration of enterprise and opportunity.”
The Chamber hopes CBM will eventually earn a place on the global calendar, with June in Cebu becoming synonymous with innovation, commerce, and community — a true business festival for the world. As Yuvallos put it, “It can only happen if all of us say, Padayon Cebu.”
CBM 2025 Champions
As Cebu Business Month (CBM) 2025 prepares for its most ambitious edition yet, key industry leaders in energy, finance, real estate, and property development are rallying behind Cebu Chamber’s vision to transform CBM into a globally recognized festival of business and innovation.
Among the Omnibus Partners is Aboitiz Power, a longtime contributor to Cebu’s growth. “Power reliability is crucial for the smooth operation of businesses and a key consideration for investors,” said Mark Vincent Israel, Regional Affairs Manager of Aboitiz Power. He emphasized the company’s focus on delivering consistent, efficient, and environmentally responsible energy. “Our commitment to Cebu goes beyond simply generating power. It’s about powering the region’s future responsibly, sustainably, and equitably,” he added.
Ms. Diana “DM” Lim, Vice President of Petnet, Inc.
Financial services provider PetNet also pledged its support, highlighting the importance of accessible financial solutions for a globally competitive Cebu. “We believe that 2025 will be a very exciting year for PetNet as we commit ourselves to partner with the Cebu Chamber of Commerce,” said Diana Lim, Vice President of PetNet. “Our vision is to see a nation where financial services are inclusive and borderless — a perfect match to CBM’s goal of driving global connectivity.”
Mr. Edmun H. Liu, Group Chief Finance Officer of LH Paragon Group and Ms. Anne K. Liu, President of Oakridge Realty Development Corp.
LH Paragon Group and its real estate property development arm, Oakridge Realty Development Corporation, affirmed their commitment to supporting the key initiatives of this year’s CBM. Through this partnership, the LH Paragon Group continues to share in the vision of driving innovation and sustainable development in the business community and reinforces its dedication to purposeful stewardship through responsible entrepreneurship.
Mr. Mark Leo M. Chang, VP External Affairs & Special ProjectsChief-of-Staff to the President of Cebu Landmasters, Inc.
Cebu Landmasters, a homegrown success story, brings over two decades of real estate expertise to the CBM partnership. “Twenty-one years ago, we started our first project in Balamban. Now, with over 130 projects across key cities, we’re proud to continue supporting CBM under the leadership of CCCI,” said Mark Leo Chang, Vice President for External Affairs and Special Projects.
Ms. Carol Alloso, Director of Sales of Shang Properties, Inc.
Newcomer Shang Properties, the real estate arm of the Shangri-La Hotels Group, sees CBM as a gateway to introduce world-class development to Cebu. “After 38 years in Metro Manila, we felt Cebu is now ready for a new level of luxury real estate,” said Carol Alloso, Broker Director of Shang Properties. “We’re excited to partner with the Chamber and help establish Cebu as a premier investment destination.”
Ms. Strawberry Angeli S. Mercardo, Manager, Passenger Sales and Distribution -Cebu Pacific
Cebu Pacific, through Strawberry Angeli Mercado, reaffirmed its commitment to Cebu as a key gateway to Visayas and Mindanao with 24 domestic and 7 international routes. Highlighting new direct flights to Ho Chi Minh, the airline supports connectivity, affordability, and economic progress. Its partnership with CCCI aims to boost Cebu’s global competitiveness and support business ecosystems across sectors.
Ms. Gwen B. Sala, Project Development and Deputy General Manager of City Di Mare
City di Mare (CDM), represented by Gwen Sala, showcased its township at South Road Properties as Cebu’s future central business district. With integrated residential, commercial, and lifestyle zones, CDM fuels investment and urban development. Mobility and accessibility are enhanced through CDM Box and pedestrian-friendly features, reflecting Filinvest’s 70-year commitment to sustainable, inclusive growth.
Mr. Allan Ballesteros, Head of Sales of Duros Group of Companies
Duros Land Properties, via Alan Ballesteros, shared their bold expansion in real estate, including beachfront projects in Bantayan and a new resort in Moalboal. Their developments aim to position Cebu as a top destination for tourism and investment, with upcoming projects also eyed in Camotes and beyond.
Mr. Jedrek Estanislao, Head of Marketing and Customer Experience of Eastern Communications
Eastern Communications, with Jedrek Estanislao, emphasized their evolution into a full-fledged tech solutions provider. With over 146 years of service, Eastern is committed to building resilient and reliable digital infrastructure to support Cebu’s role as a thriving business destination.
Mr. James Johnson Lacuna, Branch Manager of Security Bank Corporation
Security Bank, represented by James Johnson Lacuna, highlighted its robust support for business growth through comprehensive financial services. With 14 branches in Cebu and fast financing approvals, Security Bank remains a strong partner in empowering local enterprises and fueling regional economic development.
The collective backing of CBM 2025’s Omnibus Partners signals a powerful vote of confidence in CCCI’s goal: to position Cebu as a global epicenter for innovation, investment, and inclusive growth. Their involvement will help transform CBM into a landmark event not just for Cebu, but for the entire country.
Full List of CBM 2025 Partners
OMNIBUS PARTNERS: Aboitiz Power – Therma Visayas Inc. | PETNET, Inc. | Visayan Electric Company (VECO) | LH Paragon Group/Oakridge Realty Development Corporation | Cebu Landmasters, Inc. (CLI) | | Shang Properties, Inc. | Ayala Malls | Cebu Pacific | City di Mare | Duros Land Properties Inc. | EastWest Bank | Eastern Communications | Security Bank Corp. | SM Seaside City Cebu
HOTEL PARTNERS: Megaworld Hotels & Resorts | Belmont Hotel Mactan | Savoy Hotel Mactan Newtown | Fili – Nustar Resort | Quest Hotel | Marco Polo Plaza Cebu
OFFICIAL MERCH PARTNER: UNISOL
MEDIA PARTNERS: Cebu Online News Press Corps | Qualfon | RMA News | Xeleqt Technology Innovations Inc.
SPECIFIC EVENT PARTNERS: Cebu Cordova Link Expressway Corp. (CCLEC) | Coca-Cola Europacific Aboitiz | Computrade Technology Philippines | Huawei Technologies Phils. Inc. | Vivant Corporation | VST ECS Phils. Inc.
Padayon Cebu — a call to move forward together. With Cebu Business Month 2025, the Chamber invites everyone to experience a festival where business thrives, connections flourish, and opportunities abound.
