The Australian Table Grape Association (ATGA) is thrilled to announce the official launch of the Australian table grape export season in the Philippines, complemented by an exciting promotional program across selected retailers throughout the country. Funded by Hort Innovation through grower levies, this initiative brings the finest Australian table grapes to the Philippines consumers, showcasing the unparalleled quality and taste that Australian grapes are celebrated for.
The promotional program, delivered by the ATGA in partnership with Hort Innovation, aims to solidify the presence of Australian table grapes in the Philippines market. Through this campaign, consumers will have the chance to sample a diverse range of grape varieties from Australia, including popular favourites and new, innovative breeds that offer a unique taste experience.
Jeff Scott, CEO of the Australian Table Grape Association, shared his excitement about the new season and promotional efforts in the Philippines.
“We are incredibly excited to launch the Australian table grape season here in the Philippines,โ Mr Scott said.
โOur growers have worked tirelessly to produce the highest quality grapes, and we are proud to share them with the Philippines consumers. This promotional program is a significant investment in connecting with our Filipino consumers and retailers, ensuring that the excellence of Australian table grapes is recognised and enjoyed across the market.”
The promotional campaign will feature in-store tastings, educational materials about the benefits and varieties of Australian table grapes, and special promotions to celebrate the launch. Select retail partners across the country will participate in this program like Landers, Metro Supermarket, Robinsons Supermarket, S&R, Shopwise, The Marketplace as well as Dizon Farms, thereby making it easier for consumers to access and enjoy these exquisite fruits.
“We believe the Philippines market holds great potential for Australian table grapes, and we are committed to providing our consumers with not only superior quality produce but also an exceptional eating experience,” added Mr Scott.
“Through our promotional program, we aim to build lasting relationships with Filipino retailers and consumers alike, further cementing Australia’s position as a leading provider of premium table grapes.”
The Philippines represented almost 7 per cent of Australian table grape exports for the 2022/23 season. The Philippines is currently the fourth largest export market for the 2023/24 season.
The ATGA’s promotional program is a testament to the strong trade relationship between Australia and the Philippines, reflecting ATGA’s commitment to promoting healthy, high-quality produce internationally. As the season advances, the ATGA looks forward to more engagements and opportunities to celebrate the shared passion for table grapes between Australia and the Philippines.
For more information about the Australian table grape season in the Philippines and the promotional program, please visit http://www.AustralianGrapes.com.au.
About the Australian Table Grape Association (ATGA)
The Australian Table Grape Association (ATGA) is the peak industry body representing Australian table grape growers and exporters. ATGA is dedicated to research, development, and the promotion of Australian table grapes both domestically and internationally. Committed to quality, innovation, and sustainability, ATGA strives to ensure that the Australian table grape industry continues to prosper on the global stage.
