Leading consumer finance company becomes one of the seven Philippine companies
who brought home more than two gold trophies in the recent award ceremony
Aiming to provide Filipinos financial options and implementing a variety of creative executions to try to effectively penetrate its customer and hit its target market, Home Credit Philippines (HCPH) has recently secured three accolades at the Asia-Pacific Stevie Awards for its efforts in marketing communications.
HCPH is one of the only seven Philippine companies that won more than two gold trophies at the regional awards, which also gave citations to 38 brands and business entities from Hong Kong, Singapore, Australia, New Zealand, Japan, South Korea, and other APAC markets.
HCPH bagged the Gold Stevieยฎ Award for โInnovation in Product Placementโ for its Summer Campaign 2023: โSummer You Dasurv!โ, specifically for its weather-triggered programmatic ads. This campaign pushed HCPH to be the preferred loan partner for Filipinos seeking affordable cooling appliances during the summer season. Home Credit pioneered the programmatic innovation where ads were being served dependent on the temperature and time of the location of the user and their device.
HCPH also earned the Gold Stevieยฎ Award for โInnovation in Paid Media Planning & Managementโ and the Bronze Stevieยฎ Award for โInnovation in Cross-Media Marketingโ for its Holiday Campaign 2023: Laban Para sa Life Goals.
Noteworthy aspects of the campaign included efficient media placements tailored to segmented audiences and strategic platform selection to achieve significant reach and conversions. The campaign also involved seven digital platforms, six out-of-home formats, and a nationwide radio campaign which was also region-specific.
โHome Credit is dedicated to being the Filipinosโ financial ally. These achievements underscore our unwavering commitment to excellence and innovation in the ever-evolving marketing landscape. As we welcome a new decade of servicing our customers, weโll continue to adapt to the changes their behavior, so that weโll be able to reach them and provide them financial assistance anytime, anywhere,โ Leyan Moncera, HCPHโs Head of Digital Marketing, said.
The APAC Stevieยฎ Awards, a premier international business award-giving body which covers 29 markets in the Asia-Pacific region, aims to recognize marketing innovation across various industries. Winners of the 2024 APAC Stevieยฎ Awards convened at the gala awards banquet on Friday, 24 May in Manila, Philippines.
To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its officialโฏFacebook,โฏInstagram, andโฏTikTokโฏaccounts. Customers are also encouraged to download theโฏMy Home Credit Appโฏon Google Play to learn more about the latest promos and see whatโs new in Shopping Mall Philippines.
Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).
