Land Asia Realty & Development Corporation is a pioneering Cebu-based real estate company renowned for exceptional service and expertise. With over 30 years of experience, Land Asia Realty established itself as a leading authority in Cebu’s thriving property market. Land Asia Realty has consistently delivered outstanding results, a testament to its excellence.
Land Asia Realty hosted “ASCEND! Real Estate Business Summit and Sales Kick-Off 2025” on January 14, 2025, at the Waterfront Cebu City Hotel & Casino attended by Brokers and Salespersons from various offices of Land Asia including Cebu, Cagayan de Oro, Bacolod, Iloilo, Ormoc, Dumaguete, Bohol, Butuan, Davao and Metro Manila.
“ASCEND! Business Summit” seeks to empower real estate professionals to innovate and thrive, tackling industry challenges and seizing opportunities in the Visayas and Mindanao markets. It focuses on innovation and empowerment, equipping professionals with cutting-edge knowledge.
The event featured an esteemed lineup of industry experts, including Joey Roi Bondoc, Research Director, Colliers Philippines; Hyacinth Jade Malaca, National Sales Manager, Primary Homes Inc.; Carlo Gabriel Simbajon, Supervising Economic Development Specialist, NEDA Region 7; Melissa Dy, Top Seller and Millionaire’s Ring Awardee, Land Asia Realty, Francis Edhilson Icamen, AVP for Sales and Marketing, Johndorf Ventures, Ricardo Inting, Chairman, Land Asia Realty and Development Corporation.
Shaping a Successful Future for the Real Estate Industry
Dr. Ricardo “Ric” Inting, Chairman and President of Land Asia Realty & Development Corporation talked about the pivotal moments and decisions that have significantly contributed to the company’s resilience and success. Dr. Ric talked about the five factors that contributed to the company’s success, crediting the importance of loyalty and credibility. He hopes event attendees will gain insights that will serve as their guide for 2025. The summit is a reflection of the company’s commitment to continuous learning, especially with regard to keeping abreast with technology.
“We are focusing on education. Because we believe that the success of the company is based on the experience and proper education for people, especially in the training about real estate. We are now gearing towards embracing technology, with AI taking the spotlight. In fact, we’ve revamped our marketing approach to leverage the power of technology, as it has become a true game changer. That’s why we encourage our team to fully embrace these advancements, stay competitive, and drive our success,” Dr. Inting said.
In addition, Dr. Inting shared that they have a lot of projects and seminars in store for their agents.
“We want to ensure that we are providing the right direction to our Brokers and Salespersons —direction that assures them that if they focus on real estate, they can make millions. We’ve just completed our strategic plan for our brokers, team leaders, and project marketing managers because we want to offer them the support and guidance they need to implement effective strategies for the year,,” he stated.
In her opening speech, Marissa S. Inting, President & Chief Executive Officer of Land Asia Realty & Development Corporation highlighted company’s commitment to rising above challenges, reaching new heights, and paving the way for a prosperous future real estate.
“This year we focus on three key areas that will drive our success – growth, innovation and sustainability,” she said. Marissa S. Inting extended a special acknowledgment to their dedicated brokers and salespersons from various corners of the country who were part of the company’s success.
Staying Ahead by Mitigating Risks and Innovation
The outlook for the Philippine real estate market in 2025 is optimistic, fueled by the country’s strong economic growth. This positive trend will benefit the retail, residential, and industrial sectors. Additionally, the government’s initiative to establish the Philippines as a manufacturing hub is increasing demand for industrial space, particularly in the semiconductor, food and beverage manufacturing, and electric vehicle industries. Challenges persist, however. The residential sector faces a sizable inventory of unsold units, approximately 75,300 units in Metro Manila, which may take around 5.8 years to sell. Meanwhile, overall vacancies are projected to rise to 20.5% in 2024.
According to Mr. Joey Roi Bondoc, Research Director Colliers Philippines, 2025 will be an interesting year for the Philippine property market. He discussed the developments that bode well for the real estate industry, including infrastructure, which directly affects the development of the real estate market. Bondoc also shared insights on the current challenges in Metro Manila’s condo sector.
“I think, right now, given that we’re seeing challenges in the condo sector, whether it’s pre-selling or secondary, it’s the norm. It’s the norm that developers need to be more accommodating to the market. Even if you are a unit owner and somebody wants to rent out your condominium unit, we’re seeing now even short-term rents. One month, two months, then six months, and then there’s a monthly renewal. Because if you don’t do that, and if you are heavily dependent on passive income, and you don’t do these tweaks and strategies that we’re seeing in the market, well, you will definitely be on the losing end of this challenging quarter market,” he explained.
Despite the challenges, forecasts suggest steady growth for the residential market, making it an attractive investment opportunity. The Philippine economy’s resilience and strong growth are expected to positively shape the real estate market in 2024 and beyond. During the “ASCEND! Business Summit,” Ms. Hyacinth Jade V. Malaca, National Sales Manager Primary Homes Inc., talked about the ‘New Trends in Real Estate Business’ which can aid real estate professionals to stay competitive, innovate their services, and adapt to shifting market demands.
Among the trends and strategies Malaca shared include leveraging AI technology, personalized customer service, and value-based marketing. She believes understanding emerging trends enables attendees to provide informed guidance, capitalize on opportunities, and mitigate risks. Moreover, she emphasized staying updated to enhance their credibility, client satisfaction, and ultimately, their business success.
Carlo Gabriel Simbajon, Supervising Economic Development Specialist, NEDA Region 7, delivered valuable data about the Central Visayas Regional Economic Situationer. His presentation includes the 2023 GRDP performance highlights and the 2024 Third Quarter Economic Situationers, which include investments, IT-BPM, employment, construction, and tourism.
“Francis Edhilson Icamen, AVP for Sales and Marketing, Johndorf Ventures, shared valuable insights into the changing real estate market, focusing on the growing demand driven by shifting generations, urban growth, and digital trends. He also talked about how economic factors, buyer preferences, the importance of quality living spaces, and the need for developers to expand both locally and internationally are shaping the future of the industry.
Inspiring Promising Real Estate Professionals
Melissa Dy, Top Seller and Millionaire’s Ring Awardee, Land Asia Realty & Development Corporation shared the lessons she learned throughout her journey, including the value of mentorship, building a network of satisfied buyers, problem-solving prowess, continuous learning, stay humble, kind, and professional. Dy also offered advice to struggling real estate agents.
“I used to be also one of them struggling since day one. So, my advice to them is really hang in there. Be patient. Be resilient,” Dy said. She emphasized the importance of setting aside a revolving fund the first time they receive a commission or an incentive.
Land Asia Realty & Development Corporation, a leader in the real estate industry, leverages the expertise of its seasoned professionals to deliver customized solutions that meet the unique needs of every client. The company’s recent business summit was strategically designed to foster growth and innovation within the real estate sector, paving the way for a brighter future.
